The Project Brief: This was an open project, each one of us could decide what we wanted to work on. I decided to make a project involving a logo design and UI for a digital application.
The Challenge: D-hunt (D standing for design) is a digital application for creative students and professionals that want to have a more convenient and easier way to access information about upcoming competitions and events.
The Goal: Create a logo and digital layout for an app that graphic designers and advertisers could use to sort through all ongoing contests and competitions in their field.
The Audience
- Students, professionals and companies in the creative area
- People Interested in participating in competitions, creative jams or contests
- People who wants to gain valuable experience, showcase their skills, get noticed, boost their morale and/or win awards
The app will help them see all the possibilities they have to apply and allow push notifications for upcoming news, contests and deadlines.
The Main Competitor - Dexigner
- Founded in 2001, New York
- Publish news, events, competitions, books, and other resources
- Most content for product design and architecture
The Branding
The image I want to portray is a creative, colourful, inspiring and reliable app. The first sketches had a variety of styles. I tried to play with the letter "d" using different shapes. For the digital roughs, I had some main options for the logo and opted to play with gradient colours to make them more inspiring and inviting.
Initial Sketches
Logo Options
Final Logo
Gradient Colours
Logo B&W
Business Card
The App
For the app, I started with a basic wireframe layout of the main pages of the app. And for the final, I chose to bring the same gradient colours to the layout to be consistent and used shapes with rounded corners to make it more inviting. The App should also follow the AODA standards using simple fonts with no ornaments and at least 12 pt. to help the readability, colours selection based on a good contrast between the background and the font or image.
Competitions, awards and contests give strategic value to demonstrate your talent, challenge yourself, gain recognition and credibility. However, searching for the right contests or competitions to apply can be time-consuming and, during the search, some might already be near the deadline and others already passed the due date which is quite frustrating.
The product aims to benefit all students, professionals and companies in the creative area that are interested in participating in national and international competitions or contests. They are highly interested in gaining valuable experience, showcasing their skills, getting noticed, boosting morale, winning prizes or awards.
“D-hunt, a convenient app that helps all creative
designers easily access competitions, contests and
events opportunities.”
Project Learnings
- Organizing and delivering the project on the scheduled time with the developed branding and prototype for the proposed app.
- Bringing brand consistency through the different materials and trying to use apply the gradient colours into the application graphics.
- Simplifying the layout and trying to make it more intuitive and user friendly for the users.
